GuideWell Innovation Launches Health+Accel to Fast Track Health Solutions for Aging Well


New program in Lake Nona Medical City offers entrepreneurs market insights, business coaching, access to health care executives and $20,000 cash prize 

ORLANDO, Fla. – GuideWell Innovation, a subsidiary of GuideWell Mutual Holding Corporation, has launched a new program and pitch competition to fast track entrepreneurial ventures focused on aging well. Health+Accel is a one-week intense workshop for advanced entrepreneurs with innovations that allow individuals to age with dignity on their own terms.  

“Aging well is the idea that healthy living and increased longevity can be achieved without sacrificing independence or autonomy,” said Renee Finley, head of GuideWell Innovation. “With roughly 3 million baby boomers retiring each year, a trend that will continue for the next 20 years, it’s essential for us to identify and bring to market more solutions to empower individuals to take control of their health on a personal level.” 

Selected entrepreneurs will participate in Health+Accel Oct. 30 through Nov. 3 at the GuideWell Innovation CoRE located in Lake Nona Medical City. During the first four days, they will obtain insight into the dynamic needs and relationships between insurers and providers, discover unique opportunities within the space and explore best practices from experienced industry leaders.  

Participants also will receive actionable coaching on how to differentiate themselves from competitors and communicate their value to customers and investors. Experts will work with entrepreneurs on how to align their business model with the needs of the health care industry.  

Health+Accel will conclude on Friday, Nov. 3, with a pitch competition for participants. The entrepreneurs will have an opportunity to pitch their aging well solutions to executives, investors, business leaders and others in attendance as well as a panel of judges who will award a $20,000 cash prize for the winning pitch. 

Applications currently are being accepted for advanced entrepreneurs who wish to participate in Health+Accel. Applicants should have in place a team of qualified individuals committed to the long-term success of the venture, a revenue-generating product already in the market, a business model that supports growth and a strong desire to expand with in the health care space.  

Applications may be submitted online at The deadline to apply is July 31. Those selected will receive a travel stipend to cover the cost of attending.